Sam and Colby didn’t just stumble into stardom—they architected it with ghost hunts, adrenaline rushes, and a bold message to Explore. That energy didn’t stop at haunted asylums. It spilled into fashion, birthing a brand that pulses with mystery, rebellion, and a hint of darkness. XPLR merch isn’t just clothing—it’s a wearable badge of belonging. For fans, it’s not just about repping a YouTube duo; it’s about signaling you’re part of the fearless, the curious, the ones who chase the unknown.

The merch launched as an extension of their content, but over time, it carved out its own identity. From streetwear-inspired hoodies to cryptic designs and seasonal drops, the XPLR line has matured into a full-fledged lifestyle brand. And as its popularity grows, so does the scrutiny.

First Impressions: What You See vs. What You Get

At first glance, the XPLR shopping experience is sleek. Head over to ShopXPLRMerch.com, and you’re met with a moody, immersive digital storefront that feels like you’re about to buy into something more than cotton. The visuals are sharp, the models styled to match the XPLR vibe, and the collections are well-curated. It’s easy to get swept up in the aesthetic.

But does the in-person reality measure up? The unboxing moment is key. Many fans describe receiving packages in minimalist black mailers or custom-branded boxes, sometimes with collectible stickers or notes—little touches that deepen the fan connection. Still, some buyers report underwhelming packaging, especially during restocks or rush orders. It’s a mixed bag depending on when and what you order.

Material Matters: Breaking Down the Quality

This is where the magic either holds or fades. The heart of any merch brand is in the threads, literally. When it comes to XPLR merch, fabric quality varies by drop. Their premium hoodies often boast mid- to heavyweight fleece, perfect for layering or enduring a windy night at an abandoned sanatorium. These hold up decently after multiple washes, though some note slight pilling after repeated wear.

Tees range from buttery soft to standard Gildan-style, depending on the collection. Some fans love the oversized cuts and faded dyes, while others call out inconsistencies in fit and softness. Embroidery and screen printing are usually solid—crisp edges, bold ink—but on occasion, lighter prints can crack with heavy use.

So, while the highs can be impressively cozy and well-stitched, not every piece lands in premium territory.

Behind the Threads: Who’s Really Making XPLR Merch?

One of the most asked questions: is this truly Sam and Colby’s vision, or is it just a private-label hustle?

The truth likely lies in the middle. XPLR merch appears to be designed in-house with creative input from Sam and Colby, but fulfillment may go through a third-party merch provider. That’s not uncommon—it allows for scalable distribution while the creators stay focused on content. However, this also means there’s potential variability in quality, especially between drops.

Ethically speaking, it’s hard to tell where the garments are produced. There’s little transparency on about sourcing or labor practices. For some buyers, that’s a red flag. For others, it’s par for the course in influencer merch. As the brand grows, more clarity here would only bolster its credibility.

Customer Experience: Love Letters & Letdowns

Scroll through Reddit, TikTok hauls, or YouTube reviews, and the feedback on XPLR merch is wide-ranging.

On one end, there are ecstatic fans flaunting their new gear with glee. They highlight quick shipping, soft fabrics, and that electric moment of “finally owning it.” Others aren’t so lucky. Delays, lackluster responses from support, and incorrect sizing or missing items crop up in various corners of the internet.

The return policy is standard, but execution can be hit or miss. If you're ordering internationally, prepare for longer waits and higher shipping costs. That said, the team behind the store does respond, especially if issues are publicly flagged. Just don’t expect white-glove service during peak sale periods.

The Final Verdict: Worth the Hype or Just Fan Fuel?

So, is XPLR merch the real deal? In short—mostly, yes. If you're a die-hard Sam and Colby fan, the emotional payoff is huge. The designs are bold, the branding is tight, and when quality hits, it hits well. However, it’s not luxury wear, and not every piece is a home run. Some items feel like collectibles more than staples.